ART DIRECTOR.
GRAPHIC DESIGNER.
BRAND STRATEGIST.
Currently based out of Oklahoma City.
You can find me designing on my pink couch. Please contact me about design opportunities, plants, or anything related to cats.
OKLAHOMA STATE DEPARTMENT OF HEALTH
Take Time Campaign
Take Time is an initiative by the OSDH Injury Prevention Service aimed at fostering empathy and strengthening community connections across Oklahoma. Reaching both urban and rural areas, the campaign helped define empathy and break down stigmas. By creating awareness and providing resources, Take Time encouraged meaningful conversations and empathy in communities across the state.
OKLAHOMA OFFICIAL LICENSE PLATE
Icon Plate
Unveiled in 2024, this redesign tackled nighttime readability issues while introducing the state’s fresh branding—complete with the new logo and the phrase Imagine That.
At Freestyle Creative, we partnered with the lieutenant governor’s office to develop design concepts that balanced function with visual impact. After rounds of collaboration, my icon plate design hit the road.
TECH DISENGAGEMENT CAMPAIGN
HR TECH BOOTH
I designed the booth graphics for this year's HR Tech Conference, focusing on bottom-funnel branding to drive conversions. The goal was to clearly and succinctly communicate Paycom's message—the power of automating HR and payroll—while maintaining strong brand consistency.
STATE OF OKLAHOMA
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illustration
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merchandise product design
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billboards
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organic social media - graphic design, copywriting, multi-channel overall strategy
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paid social advertising
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merchandise catalog
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print collateral
During a multi-year initiative for the State of Oklahoma, at Freestyle Creative I designed merchandise promoting the new state branding initiatives.
PLANT
Menus & Branding
Designed a variety of menu formats, including classic, brochure-style, grab & go, and web-friendly download versions, ensuring a seamless customer experience across all touchpoints.
Product Label Design
Created packaging for 30+ grab & go products, blending eye-catching design with clear, on-brand messaging.
Social Media Strategy
Developed a comprehensive digital strategy, including Instagram post recommendations, Reel guidelines, YouTube content ideas, and a TikTok launch plan—helping the brand connect with its audience in fresh, engaging ways.
New Menu Launch Collateral
Designed supporting materials, from social media graphics to table signage, to create buzz and drive excitement for new menu rollouts.
5th Birthday Celebration
Created event assets for the restaurant's 5th anniversary, including promotional materials, social media graphics, and in-store signage to enhance the celebration and engage customers.
THE SOCIAL DIP REBRAND
A local social media company approached me for a rebrand as they expanded their business. They needed a logo that captured their team's vibrant energy while elevating their professional image to support their next stage of growth.
LOVE'S
During a transition in 2021, Freestyle Creative partnered with Love’s Travel Stops to develop compelling recruitment ads and manage social media engagement—helping to attract top talent while keeping their audience engaged.
From big-brand collaborations to nationwide campaigns, I helped bring Love’s Travel Stops’ digital presence to life. This included the Summer Drive campaign—Love’s largest annual promotion—included content for partnerships with brand like Dr. Pepper, Snickers, Red Bull, and Pringles.
THE CHICKASAW NATION
Developed branding for Define Your Direction, a Chickasaw Nation initiative empowering teenagers and young adults to pursue healthy lifestyles free from prescription drug and alcohol abuse.
Conducted an extensive brand audit, including the development of brand guidelines—ensuring consistency across all communications. This work was recognized as the People’s Choice winner at the 2022 OKC American Advertising Awards.
At Freestyle Creative, I also created brand assets for Hofanti Chokma, a Chickasaw Nation initiative focused on promoting positive parenting techniques.
BRAUM'S
Braum’s partnered with Freestyle Creative, where I implemented innovative technology to promote new products and seasonal initiatives.
+ Snapchat AR lens
+ Snapchat GEO filter
+ Instagram AR filter
One of my first projects at Freestyle Creative, the 2020 Oklahoma City Convention Center brochure was a deep dive into both design and strategy.
Map Illustration
Hand-drew detailed floor plans and city maps, ensuring clarity and visual appeal.
Brochure Design
Designed a tiered, stacked brochure housed within a custom folder, creating a polished and organized presentation for potential clients and event planners.